DeadHappy was a UK-based life insurance company that launched in 2019, known for its unconventional and irreverent approach to the industry. It aimed to disrupt the traditional life insurance market by offering flexible, pay-as-you-go coverage tailored to the needs of a modern, digitally-savvy audience. DeadHappy’s platform allowed customers to create “Deathwishes,” which were personalised plans for how they wanted their money to be used after they passed away. With a focus on transparency, simplicity, and affordability, DeadHappy appealed to those looking for an alternative to the often complex and jargon-heavy life insurance options.
My role
As a member of the growth team, I was responsible for creating a diverse array of design assets, including social media ads, landing pages, and email designs. My role also involved generating ideas for TV ads and promotional campaigns, as well as designing print materials such as door drops, exhibition displays, and merchandise. No two days were the same!
Please note that this page is currently under construction, and more work examples will be added soon. In the meantime, below is a selection of high-performing social media ads I created, each designed to capture the viewer’s attention and encourage them to stop scrolling.
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