Brief
To design masculine, male targeted packaging for the new chocolate bar Cadbury Nutz.
Solution
Wanting to appeal to people’s sense of adventure, visuals of extreme sports and the great outdoors were used along with an appropriate strap-line. Basing itself on the typeface Futura Bold, a bespoke wordmark was created for the bar’s name, giving it a beveled, industrial appearance. Finally a bold, eye catching colour palette was used with each variety being assigned its own main colour – blue for milk chocolate, red for dark chocolate and light brown for caramel.
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